We decided to do a commercial for NIKE, specifically we decided on the Air zoom Pegasus 38 shoes (Mainly because Jorge has a pair). Most NIKE ads show people participating in some form of physical activity like running or playing soccer, really anything they would wear shoes for.
In all the ads we watched the actors wore sporty clothing to further emphasize the activity that this is equipment meant for sport. The actors often appear sweaty and out of breath. Oftentimes their skin is glistening, further emphasizing their participation in the activities. Oftentimes there are fast paced up-beat songs used to convey excitement and energy. It is meant to motivate. The props usually vary between the ads as the actions taking place often vary greatly. Sometimes there might be a NIKE brand ball or NIKE Clothing, the list goes on and on.
Conventions and Codes: Through the ads the one major thing that remains consistent is the inclusion of the famous NIKE phrase: “Just do it.” The main reason behind the quote is to act as a final motivator to the audience before the ad ends. By using “just do it” in the commercial, it will make the commercial inspirational and inspire people to buy the Nike shoes.
Another thing we found consistent among NIKE ads was that they always tried to make the logo the center of attention. This is usually attempting to further showcase the products.
The last thing we noticed is that the ads usually use famous figures to symbolize that people with high status use Nike products.
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